Will drug prices break the bank?

Interesting opinion piece that was forwarded to me by a pricing expert. How should the industry price healthcare solutions? The one question I have – even if R&D is sunk cost, you’ve still got to recover it for your investors and shareholders. If you can’t sell  your …

Interesting opinion piece that was forwarded to me by a pricing expert. How should the industry price healthcare solutions? The one question I have – even if R&D is sunk cost, you’ve still got to recover it for your investors and shareholders. If you can’t sell  your portfolio of drugs at prices that recover total R&D, then maybe it’s time to reassess your pricing strategy.

cheap-prescription-drugs

http://www.bostonglobe.com/opinion/2014/09/13/drug-pricing-new-prescription/IaZrB2asExUqWY5yZnqciN/story.html?hootPostID=e9996ddd63124ca8983b95ce56859255

http://i1.wp.com/www.mrvertex.com/wp-content/uploads/2014/09/cheap-prescription-drugs.jpg?fit=1024%2C1024
#healthcare_changemanagement, #Drugpricing, #Healthcare, #Healthcaremarketresearch
MRVertex
MRVertex

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